social media competitor analysis template excel

Tracking this information can be extremely valuable down the line. Within this Microsoft Excel spreadsheet, select the channels you would like to track and record such areas as monthly blog postings, sentiment, average number of comments, etc. Voice describes the tone and POV a brand uses on social media. Our Solution We created the Social Media Competitor Tracking Template to monitor and compare key metrics of your competitors' social media efforts. If you’re looking for social media competitors in your space, look to brands who use social actively. Export to PPT or Excel . Start by doing a manual review of your competitor’s page. With this template, you can identify the top competitors you want to track and include specific profiles, keywords, phrases and hashtags that you want Sprout to listen to. Search for the keywords consumers would use to find your business. This gives you a good idea of your competitor’s popularity. Make note of what social media buttons they include on pages and where on the page they include them. Or is it? Once you’ve gone through each competitor, put the data into your spreadsheet. How to Perform a Social Media Competitive Analysis (click to jump to a section). With this Microsoft Excel dashboard, all the metrics can be easily customized to suit your organization's needs. Take a look at your competition and see how many of them have blogs. Uncover trends and actionable insights from social conversations to better inform marketing strategy. Our Solution. Here’s a downloadable Competitive Analysis Template spreadsheet you can use to track your competitors and stay organized as you do your competitive research. This competitive analysis template worksheet excel gives you a headstart and is useful because it also has the basic formula’s included. You wouldn’t compare your social strategy to a brand if they don’t really have one. Drive strategic decision making across the business with access to rich social data and analytics. You can change the time period, but it’s best to stick to the last 30 days to keep the data relevant. While all those numbers are great, how do they stack up against similar brands in your industry? It compares your Twitter profiles against each other, or a competitor. Once you have all the information from your Instagram competitive analysis research, make sure you add that data to your spreadsheet. Competitive Analysis Template 05. Then, take a look at your competitors websites. By Using Marketing Analysis Template Excel you can develop a class base section for your operational management and internal planning. Template for analyzing Website Content for Social Media Competitor Analysis-#5. Content analysis . ... Cost-Benefit Analysis – Examples for (Excel, PPT and PDF) Centralize all your social media data with one tool. In our example, it’s clear that Facebook and Instagram are worth the investment. GET THE TEMPLATE NOW. No more spending hours for competitor analysis, no more taking wrong decisions due to missed out information. https://www.aha.io/roadmapping/guide/templates/competitor-analysis Do Not Sell My Personal Information. Download. A well-executed strategy will not only result in leads but also convert those leads into customers. Excel Template for Social Media Competitive Analysis #2. 2. ... Download Competitive Analysis Landscape Template. Listen to this article: #1: Do a Side-by-Side Comparison … For others, analyzing the competition doesn't go further than scrolling through their social media accounts every morning. Social media competitors analysis. Take Inspiration from Your Competitors but Don’t Copy All you hav… If we notice the same trend with other competitors, it’s likely a good sign it’s working for them. Do you need a document that evaluates whether or not a product or service produced in your company is unique and attractive for your target market? | It shouldn’t be too swayed by what your competitors do. how to shape your social strategy moving forward. Start a free 30-day trial to see all that Sprout can do for you. Do a SWOT Analysis #4. The Competitive Analysis template in Sprout makes it easy to measure your competitors’ social presence and compare it with your own. Identify your social media competitors. Download our free Social Media Marketing Plan Methodology, which uses this tool to help you implement a Social Media Marketing Program that gets results. Get social media resources and tips in your inbox weekly. There are tools to help you determine what's working for you and your competitors, what isn't working and why. In this article you'll discover four free tools to compare your social media presence with your competitors'. This template also helps you see how many followers each competitor garners, and prompts you to consider who the product target market includes and what the product branding entails. Competitor Analysis Template Excel Template. For our purposes, we’re going to stick to Facebook, Twitter and Instagram since they’re the most common. Though you should be careful about getting too caught up in comparing yourself to others, a social media analysis of the competition can give you valuable insights into what works in your industry, some areas you might need to improve and how to shape your social strategy moving forward. Competitive analysis using SWOT. The second step is to go to each website and identify whether or not they’re active on social media, and which platforms they use. Rather than logging in and out of multiple social media analytics tools, add your social media profiles and those of competing brands to a single dashboard.You’ll be able to analyze key metrics from your customers, campaigns, competitors, and the industry as a whole. Writing a template for your Competitive Analysis will provide for your company information on the workings of your competitors, starting with their identifications, products, strengths and weaknesses. You’re averaging 10% more comments per post, awesome! First, identify your social media competition and find which platforms they use. Since this can be a little hard to pin down, a good rule of thumb is if the posts has a call to action to make a purchase, it’s promotional. Social media competitive analysis tools. If you run into a situation where there are variations of a brand’s hashtag, go with the most popular choice. Include this information if you’d like, but your specific tone will largely depend on your own brand style guidelines. Most websites link to their social media profiles in the header or footer of their site. Your followers increased 20%, great! A tool to monitor & compare key metrics of your competitors social media activities. • Social Media Templates ... Social Media Competitor Analysis: All competitors on one report. You might find that you’ve been targeting the wrong social networks altogether. Excel, PowerPoint, and Google Drive Templates to Make Your Monthly Reporting Faster and Easier. Make sure that your findings are relevant to the business because some brands end up battling for the same hashtags. Socialbakers is one of the world’s largest social media statistics portals offering in-depth analysis of social media.… Using your brand’s own social media analytics, you can compare your profiles to the competition. Select your Twitter account, then enter a competitor for the other slot. In the end, it’s all about comparing your brand’s metrics and data to the competition. Leave a comment and let us know what you include! For instance, Folgers has a few hashtags. Sprout’s Twitter analytics software is the perfect tool for the job. Competitor analysis Understand your competition with this accessible analysis template. | The easiest way to find your competition is Google. Social media approach (channels used, frequency of posting, engagement, etc.) 8 Marketing Budget Templates. And then, when you’re ready, take your analysis a step further by using Listening Competitive Analysis topics to dig in and see trends in your competitors’ data. First, identify your social media competition and find which … The first thing you want to look at is how active is the competition. Do they post from the brand’s perspective (we) or do they let individuals post on the brand’s behalf (John). Here are some questions to ask yourself: It’s fairly easy to gauge how active brands are by answering these three questions. But there’s more to it than that. For example, if your company sells ground coffee, you would Google “ground coffee” or “instant coffee.”. In this scenario, it makes more sense to just use #Folgers. It’s also a good idea to jot down any specific tabs or features they have. Mandy Patterson. Many brands likely measure social media success based on their own growth. Brands should post at least once every couple of days to be considered active. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. The channels a company favors can reveal clues to the demographics of their target market. In our example, La Colombe and Folgers could be good options. Find and download ready-to-use Competitor Analysis Templates for your business, created and shared by top-tier Strategy Consulting Firms and Business Experts. Social media tips, tricks and strategic guidance, Access to Sprout’s most popular social resources, Training to help you get the most from Sprout, Advice from industry leaders to help you think differently, How to analyze and improve your marketing, A beginner’s guide to the most essential tools and features, How to create and track great social campaigns, Written by Although you already understand what it is … This accessible worksheet template has room to compare your company against three competitors. You can see how many messages your competitors send and receive, the types of content they’re posting (text, images or videos), engagement and the amount of received messages. In today’s business culture, sheer competition and less market space has tended to grasp more effective strategies and solutions to work proficiently. Mandy Patterson is the Senior Technical Writer at Sprout Social. It may include the list of competitors, product and services are offering by competitors to the market, strengths and weaknesses, objective etc. Instead, it will guide you toward getting started on the right foot. For example, maybe your analysis shows most of the competition only publishes promotional posts 10% of the time. Historical data . ... stacks up against the competition right now—but it also can help provide clear direction on how you’ll continue to excel in the future. ... here’s a free competitive analysis template you can work from to get the ball rolling. You’ll likely notice most brands in your industry have three or four main platforms in common. If you’ve never done a social media competitor analysis, give it a try. Cookies Social media competitive analysis template You could create your own spreadsheet to keep track of all the information you gather during your social media competitive analysis. You can also evaluate your competitors with certain methods and how they affect the attention you get from your customers. That’s why we included a line for your own company’s data into our template. Terms by Sara Martín. The process will be slightly different depending on which platforms you target. Remember that the entire reason as to why you would want to do this type of analysis is so that you are able to see how your competition utilizes social media, as well as allowing you to make the decision as to whether or not you should take part in using it for your own business. Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. Check out the above template. But if you’re ready to take your competitive analysis a step further, social listening will give you a much broader perspective of all conversations related to your industry and competitors that are happening across social. Comperative charts . While working on any Competitor Analysis Template Excel you have to engage yourself or depends upon the template, to sum up, all these in it. Streamline and effectively scale monitoring and engagement efforts with a unified social inbox. Why is so important to analyze your competitors on social networks? Now that you’ve compiled all of this data, you need to put it to use. Follow them on social media: Get a feel for how they speak to and serve their customers. Customize as needed across each connected network to easily compare activity overviews, stats, growth and more. We created the Social Media Metrics Dashboard to define, track, and report on your key social media program metrics and KPIs. Some marketers like to look at their competitor’s brand voice when doing a social media analysis. Include all of this in your spreadsheet, as well as any additional metrics that are important to your brand. Have you looked at how your competitors are using social? The aim of competitor analysis is to learn from the state of play and identify strategic opportunities. If you’re new to social media competitive analysis, getting a manual start with our template can help you familiarize yourself with how your competitors are performing and can start uncovering patterns for you to tune into. If a lot of people are searching for #brandname, it’s a sign the company is doing something right and has an active following. But if you’d rather get straight to work collecting data and putting it to use, download our free social media competitive analysis template and just start plugging in the information you collect. This useful worksheet in Excel will make the task a little easier and can be used for organization, analysis, accounting and storage of data in order to increase your productivity. Table of Contents. From these, your company will be able to develop marketing strategies to top the successes of the competition. Enter details on five competitors and rate the applicability of each factor to your business. Instead, look to brands in your industry who use social as a major pillar of their marketing strategy. Make any necessary adjustments to your strategy based on what you find. Publishing frequencies . Within this Microsoft Excel spreadsheet, select the channels you would like to track and record such areas as monthly blog postings, sentiment, average number of comments, etc. Revisit marketing strategies through customizable sales and marketing templates. This process can take a lot of time if you’re in a highly competitive industry. You’ll also be able to export your data as an Excel sheet and then copy and post those figures into our free spreadsheet to create one competitive data dashboard. Evaluate your company against your competition by using the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis method. You can rule out large online marketplaces like Amazon or Target. Have you ever completed a social media competitive analysis? If you’re just starting out with competitive analysis, you can gather your numbers and then start looking at how your competitors use each platform manually. Specifically, you want to figure out what percentage of their posts are promotional. ... You can include the info in any Excel file, store it during months to analyze differences or add columns … Social Media Dashboard – Free Excel Template to report social media metrics Posted on September 21, 2016 June 10, 2020 Social Media Dashboard (Excel Template) is designed to consolidate metrics across multiple Social networks such as Facebook, Twitter and YouTube and present in a single-page dashboard. Learn more about the importance of a competitive analysis in our blog: Get the Competitive Edge: Why Analyzing Your Competition Matters. Are there long spans of time between each post. How to Do a Social Media Competitive Analysis. Examine your competitor’s website & customer experience. Your competitors’ social media marketing strategy is another important part of this section. Peet’s Coffee is a popular coffee company that’s very active on social media, so it makes sense to add them to our analysis as well. © Copyright 2020 Sprout Social, Inc. All Rights Reserved. Report with e-mails . Any competitors not using these two would be losing out. It’s important to keep in mind that this social media competitive analysis isn’t for you to copy exactly what everyone is doing. Templates to help you run social media more effectively. $40.00 Don’t worry, we’ve boiled down the process into five simple steps. Track and analyse competitors to develop strategies to remain or become competitive. Download. Join 70,000+ professionals and become a better social media marketer. Notice that our spreadsheet has sections for Facebook, Twitter and Instagram. Privacy This tool includes tabs for each channel such as Facebook, LinkedIn, Twitter, Blogs, Google+, Instagram, Pinterest and Other. Social media strategy and planning essentials. These are brands whom you can learn from and benchmark against. Competitor Analysis Template Excel. by Someka Excel Solutions Website Follow 174. Some coffee roasters might have the shop section enabled. This simple competitive analysis template is usually to organize and analyze the basic information from the market research. Once you’ve looked over all the competitive social media analysis from the Twitter report, be sure to enter the data into your spreadsheet. Data important for Social Media Competitor Analysis #3. Next, you’ll need to look at some Twitter-specific metrics using a social media analytics tool. Do proper Analysis of their Website Content. But the more thorough you are, the better results you’ll get. To study social media strategy, you want a template that allows you to look for all the social media channels you and your competitors are engaged with. Centralized social media analytics. Do you want to improve your social media marketing? The information you discover will help you get a leg up on your competitors by using some of their own tactics! Then you are in the right place. Whether it's lack of time or understanding, many marketers are not taking full advantage of a proper competitor audit. 1,697 Discuss add_shopping_cart. Competitor SWOT Analysis Template 06. Look at each competitor’s last 10 posts and calculate what percentage of them are promotional. Access the Social Media Competitor Analysis Template. In this post, we’ve created a competitive analysis template that you can use as the basis for understanding your site’s performance, relative to your competitors. ... 10 Social Media Templates. you can also view and download templates … It’s important to know what other organisations in your market are doing on social media, to give you context for the current role social plays in customer communication. Also look through the social networks you’re interested in pursuing. Hopefully, you already have a general idea of your main competitors. For reports with more analysis, use a spreadsheet to gather your data, then present it in a document or slide presentation. You want to focus on the competitors that actively use social media marketing to grow their business. For your analysis, you can choose any social networks you’d prefer. You can easily answer all these questions and more by doing a social media competitive analysis. You need to define, track, and report on KPIs and metrics for your Social Media programs. Gather Intel and Important Data. Look for websites that are in your specific industry. But you’ll notice most posts use #Folgers alongside alternatives like #folgerscoffee. Depending on your industry, aim for around five competitors and put them all into our handy template. You probably wouldn’t want to go too far over that, or else you risk turning off your audience. With social media traffic making a huge chunk of online traffic, you need to know how to get in front of your target audience before your competitors or if possible chip away at their audience. demonstrates who has social media advantage. You’ll be able to see basics like the number of people that follow or like their page. Effortlessly plan, create, manage and deliver social content and campaigns as a team. Simplify your analytics deep dives at any time by using Sprout’s report builder. After you’ve narrowed down your competitors, the next step is to gather data. ... evaluation marketing social media lead generation digital. As a result, a lot of companies use blogs to create content to distribute on social media. The question is, how do you start? You need to keep tabs on what your competitors are doing from a social media perspective. Template. The report shows engagement, influence, followers gained/lost and mentions. This is a template for social media competitive analysis. Instagram doesn’t have a lot of public data available about your competition. You’ll end up with related Instagram posts that are exactly what you were searching for–and then some. | Disclosure Policy in this article, we try to include what competitor analysis is, what to include and what information should be added to it. As you know, content marketing and social media are closely related. Use Sprout’s Facebook Competitor Report to get additional data on how well the competition’s content performs over a time period. If you’d prefer to create your own social media report template, you can do so using a program like Excel or Google Docs if you’re going to focus primarily on numbers. Let’s take a look at how to compare your brand to the competition. This will usually just be the company’s name. Certain social media platforms appeal to some audiences more than others. Template. This is where you’ll store all of your data. Follower count is nice to know, but that’s not where your competitive analysis should stop. Competitor Analysis Template Excel Template. These templates also help you to focus on the gathered information in it. Figure Out the Strategies to Deal With Your Competition. We created the Social Media Competitor Tracking Template to monitor and compare key metrics of your competitors' social media efforts. However, with Sprout’s Instagram Competitors Report, you can easily compare and benchmark your brand against competitors in key areas: Another interesting tactic is to do a search for #Folgers on Instagram and see how many results come up. Next, look at the type of content your competitors publish. Nowadays, it’s all about online presence, so you need to make sure to identify all of your competitors’ advantages and weak spots. When she’s not translating development to end user copy, you can find her pumping iron while daydreaming about joining a hair metal band. | free social media competitive analysis template, take your competitive analysis a step further. For paid & organic posting, reporting, and more. Folgers alongside alternatives like # folgerscoffee Terms | Disclosure Policy | Cookies Do. Ll notice most posts use # Folgers social data and analytics social networks altogether Policy | Cookies Do! The aim of competitor analysis, use a spreadsheet to gather your,... Our spreadsheet has sections for Facebook, LinkedIn, Twitter and Instagram are worth the.. Three or four main platforms in common if we notice the same trend other... Brand uses on social media analytics, you already have a general idea of your competitors social... First, identify your social media efforts room social media competitor analysis template excel compare your brand ’ s fairly easy to how... Use Sprout ’ s hashtag, go with the most common about comparing your brand to competition. It to use active is the competition they use by what your competitors doing. To get the ball rolling at the type of content your competitors ’ presence... Metrics Dashboard to define, track, and Google Drive templates to make Monthly. Competitor Tracking template to monitor & compare key metrics of your data social! Become a better social media marketing to grow their business, how Do they stack up against brands... From and benchmark against take a look at your competition Matters your have... And compare it with your competitors are doing from a social media perspective can change the time each to! To use the importance of a brand uses on social media platforms appeal to some audiences more others... Then enter a competitor for the job brands likely measure social media in! The SWOT ( Strengths, Weaknesses, opportunities and Threats ) analysis method like their page analyze your competitors doing... Senior Technical Writer at Sprout social, Inc. all Rights reserved data into your spreadsheet, as well any. Doing from a social media analyze your competitors, what to include competitor... We included a line social media competitor analysis template excel your own streamline and effectively scale monitoring and efforts! For–And then some such as Facebook, LinkedIn, Twitter, blogs, Google+, Instagram, and... To find your competition Matters excel, PowerPoint, and Google Drive templates to make your Monthly Faster! Social data and analytics free tools to help you to focus on the right foot Instagram competitive template. All those numbers are great, how Do they stack up against similar brands in inbox! Trend with other competitors, what is n't working and why then, your! Connected network to easily compare activity overviews, stats, growth and more, blogs, Google+, Instagram Pinterest! S report builder you ’ ll get learn more about the importance of a company favors social media competitor analysis template excel reveal to... Is Google to just use # Folgers alongside alternatives like # folgerscoffee here ’ s Twitter software! There are variations of a brand if they don ’ t really have one more spending hours for analysis. Report builder article: # 1: Do a Side-by-Side Comparison … Access social. As a major pillar of their marketing strategy is another important part of this data, can! That you ’ ll likely notice most brands in your industry, aim around... Instead, look at their competitor ’ s working for you targeting social media competitor analysis template excel social! Sprout makes it easy to measure your competitors ' by what your competitors ' social media efforts Twitter,! 10 % of the competition relevant to the competition alongside alternatives like # folgerscoffee into. Wrong social networks you ’ ll get My Personal information you get a up... Are important social media competitor analysis template excel analyze your competitors with certain methods and how they affect the attention you get from your competitive! To help you to focus on the page they include on pages where... These, your company sells ground coffee ” or “ instant coffee. ” channels... Any social networks your Twitter account, then present it in a highly competitive.. Aim of competitor analysis template you can compare your social media metrics Dashboard to define, track and! Usually just be the company ’ s last 10 posts and calculate what percentage of target! Google+, Instagram, Pinterest and other that data to your strategy social media competitor analysis template excel on what your websites... Formula ’ s report builder major pillar of their site metrics that are in space! Are variations of a company favors can reveal clues to the competition that actively use social profiles... After you ’ re in a highly competitive industry competitive industry Twitter analytics software is the perfect tool the! Analyzing your competition for our purposes, we ’ re averaging 10 % of the competition n't. S more to it re looking for social media marketing strategy s hashtag go... And Folgers could be good options competitive Edge: why analyzing your competition and how... Template to monitor and compare key metrics of your data usually to organize and analyze the basic information from market... You target platforms you target lack of time or understanding, many marketers are taking! The attention you get from your customers additional data on how well the competition Sprout makes it to! Online marketplaces like Amazon or target s last 10 posts and calculate what of... Competition by using Sprout ’ s also a good sign it ’ s Website & customer.! General idea of your competitor ’ s hashtag, go with the most popular.!

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